In a bitter divorce settlement from her billionaire husband Rupert Mannion (Anthony Head), Rebecca Welton (Hannah Waddingham) becomes the new owner of AFC Richmond, a struggling British English Premier League football team. She's assisted by her garden gnome Director of Communications (and later Director of Football Operations) Leslie Higgins (Jeremy Swift), who formerly worked for her husband. Her first order of business is to fire the team's current manager and replace him with American football coach Theodore "Ted" Lasso (Jason Sudeikis). Formerly a small-time coach from Wichita Kansas, Ted and his friend, assistant Coach Beard (Brendan Hunt) cross the pond to take up the management of the team's long, albeit modest history. Although he is nationally ridiculed for doing something so stupid, Ted works to change the team's profound mediocrity. He gets to know the team, including Team Captain Roy Kent (Brett Goldstein), top scorer Jamie Tartt (Phil Dunster) and more, but finds his first friend in the locker room is assistant Nathan Shelley (Nick Mohammed). Ted misses his wife and child, who are half a world away, but he presses on, nevertheless. Richmond is about to change the way they're doing things, now it's the Lasso way.