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GRUV Digital FAQs

What is GRUV Digital?

GRUV Digital is our latest addition to the GRUV Entertainment family where you can purchase the latest Universal Pictures Home Entertainment releases, greatest hits and timeless classics as digital codes*, and begin watching them instantly via Movies AnywhereTM. To view our full digital movie range and latest offers please visit 

*Digital movie codes sold on GRUV are limited to select titles from studios participating in Movies AnywhereTM

What is a digital movie?

A digital movie is a digital copy of a movie that allows for direct playback* on digital devices such as a personal computer, smartphone, tablet, or Smart TV.

*Offline viewing eligible on select titles through the Movies AnywhereTM app

Is this a legitimate digital movie store?

Yes! is owned and operated by Universal Pictures Home Entertainment.

How do I redeem the digital code that I purchased?

An email with a redemption link and digital code will be sent to your provided email address just a few minutes after you made your purchase. You can redeem the digital movie by following the redemption link or, alternatively, you can visit the Movies AnywhereTM website directly and redeem your digital code provided on the email there.

What is Movies AnywhereTM?

Movies AnywhereTM provides you with a free platform to collect and watch all your eligible favorite movies purchased from and other participating retailers.

Do I need a Movies AnywhereTM account in order to redeem my purchased movie?

Yes, you will need a Movies AnywhereTM account in order to redeem your digital code, but the good news is it’s quick, easy, and most importantly – free! You can also link your Movies AnywhereTM account to any of the participating digital retailers, such as: Apple TV/iTunes, Amazon Prime Video, Vudu, GooglePlay/YouTube, Microsoft, Xfinity, FandangoNOW, Verizon FiosTV, and DIRECTV, to have access to watch your movies on any of these platforms as well. For more information, please visit:

Wait, how do I redeem the code again?

It's easy! Just:
1. Go to and sign in or sign up
2. Enter your digital movie redemption code 
3. Select a digital movie and begin watching instantly!

Do I keep the digital movie or is it a temporary rental?

The movie is yours to keep! Once the movie has been selected and redeemed in Movies AnywhereTM, it stays there. If you link your Movies AnywhereTM account to other digital retailers like Apple, Amazon or Vudu, the movie will appear in those digital lockers too.

Can I buy a movie if I live outside the United States?

All digital movie codes sold on our site are redeemable on Movies AnywhereTM which requires that users must be a resident of the United States and located within the United States to create an account.

However, your Movies AnywhereTM collection can be accessed outside of the United States to stream and download your movies. For more information, please visit Movies AnywhereTM

I never received my e-mail receipt. Where is it? will send the digital codes to your email address registered on your account or, if you are a Guest User, to the email address provided at the checkout stage. Please ensure your email hasn’t been sent to SPAM or your “Social” or “Promotions” folder in your inbox.

If you're still having difficulty locating the email, please contact GRUV Customer Service for assistance.

How can I tell the resolution (SD, HD, UHD, etc.) of the movie I’m purchasing?

The maximum resolution is displayed in the description and product page of the digital movie you are looking to purchase. You will receive a digital code for the resolution displayed at the time of purchase.

I’m having trouble playing my movie on my device (computer, smartphone, tablet, streaming device, etc.).

If you are having trouble watching a movie you redeemed, please contact Movies AnywhereTM customer support for assistance.

Why isn’t my movie playing in 4K/UHD?

First, double check that your purchase was for a 4K/UHD movie. Some titles are only available in SD or HD. However, the resolution (HD, 4K/UHD, etc.) should be clearly stated in the product description and the product page.

If you have purchased a 4K/UHD movie and it's showing up labelled as 4K/UHD in your account on Movies AnywhereTM but it's not playing in 4K/UHD, please contact Movies AnywhereTM customer support. Note that 4K/UHD playback may only be available on certain devices.

Can I get a refund or exchange the Dig movie I purchased for another?

If your code has not been redeemed yet and you no longer want it or wish to exchange it, we will do our best to fulfil your request. Please contact GRUV Customer Service to discuss refunds and exchanges.

Do you price match?

No, we do not offer price matching for any digital products sold on

I received a wrong movie. What do I do?

In the unlikely event of receiving a code for a wrong movie or wrong resolution, please contact GRUV customer service and we will correct the mistake.

I purchased a digital movie bundle but only received one digital code, is that correct?

Yes! Once you redeem your digital code in Movies AnywhereTM all titles included in the bundle will be added to your movie locker.

I cannot locate my pre-ordered new release movie on Movies AnywhereTM after I redeemed my code. What do I do?

Pre-ordered new-release movies will not appear in your Movies AnywhereTM locker until the release date displayed in the product page. Please check your Movies AnywhereTM locker on the release date to begin watching instantly.

What is a CHOICE DEAL?

The digital movie CHOICE DEAL gives you the opportunity to select from a choice of movies once you redeem your digital movie code on Movies AnywhereTM. The full list of movies available for redemption at the time of purchase is available on the CHOICE DEAL product page*.

*All movies are subject to availability and may be updated periodically.

Do I need to redeem all movies in a CHOICE DEAL at once?

No, you can continue to use your purchased digital code to select the movies in your CHOICE DEAL until the quantity is fulfilled.